The director wanted this spot to be a slick diorama presentation. Something inspired by the next generation of brilliant inventors at a science fair. The look is somewhere between realistic and cartoony; one foot firmly in reality, and one stepping into tomorrow. Although this spot is completely 3D animation, I was called in to advise on lighting, camera placement, and camera movement.
My Role: Virtual Cinematographer
Project Type: Commercial
Production Company: Prime Negative
Director: Frederick Ross