Boston ad agency Arnold was looking at me to direct a Jack Daniels commercial, but they wanted a more natural lighting look. Since my work tends to be slick and stylized, they needed a boost of confidence. I told my rep to give me a night and I'd give her some more examples of my work to show them. I ran to Bevmo and picked out some things that looked tasty, hit up Target for a few props, and headed back home. I hauled all my equipment out and set the shoot up in my living room. It was already 5pm when I got home, so in order to not kill myself, I decided to keep the ads short. Something in the 6 second YouTube to 15 second Instagram realm. I set up a high key lighting style for this particular example. While offloading the footage, I grabbed my OP-1 synthesizer (that's a musical instrument) and got to work on some tracks. Honestly, sometimes looking for the right music takes more time than just making it.

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So now the question is, "Did you get the job?" Yes. Yes I did.

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